By Bryan W. Mattimore
Providing a variety of suggestions, suggestions and stories to aid enterprise humans faucet hidden inventive strengths, this booklet allows readers to creatively resolve quite a lot of office concerns by means of explaining find out how to: comprehend the inventive approach; realize their very own inventive talents; use the inventive recommendations of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; observe artistic suggestions to place of work matters; and facilitate artistic or "brainstorming" classes.
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Additional resources for 99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity
So go ahead. " God bless her. I was free again. I could feel the passion for the book returning. The irony is that when I was given the freedom to write what I wanted, I discovered that what I really wanted to write about was creative techniques after all. Only this time, I was writing about the techniques from an angle and a perspective that I really hadn't considered before, namely my real-world (and hopefully for the reader, very practical) experience using them. Somehow, before "the freedom," I had imagined myself writing an impersonal, learned tome about these techniques.
Idea Hooks®: A Moments-of-Inspiration Exercise389. The Source Mind: Looking for "Essential" Relationships42 10. Fermi Problems: Guesstimating in Today's Decimal-Point World 4711. The Gray Box Technique: Asking the Right Questions 52 Page iv Section Three: Inventive Role Models: The Creative Techniques of Creative Genius5712. Disney and the Lightning Bug 5913. Leonardo da Vinci: Sapere Vedere-Learning How to See6614. Albert Einstein: Metaphors at Play 7215. Meet the Inventors: Three Stories of Genius77 Section Four: The World's Best Creative Techniques 81 16.
Could it be that these signs and images of which Einstein speaks are less clear initially, and become more clear only as the subconscious makes more concrete and specific analogous matches of the feelings and images that are subconsciously experienced? Why does the subconscious "choose" to match on the basis of imagery? Because, as Gordon points out, an image can theoretically carry so many more useful (and diverse) bits of information than a single word. So what might this research imply for the creative business person in search of that breakthrough idea or strategy?